Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz ‪

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Book #3- Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time by Howard Schultz #‎100BooksChallenge2016‬

Favourite Take Aways

  • If you examine a butterfly according to the laws of aerodynamics, it shouldn’t be able to fly. But the butterfly doesn’t know that, so it flies.” At Starbucks, we likewise do things we don’t know we’re not supposed to be able to do.

butterfly-not-supposed-to-fly

  • Life is a series of near misses. But a lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see, and pursuing that vision, no matter who tells you not to. In daily life, you get so much pressure from friends and family and colleagues, urging you to take the easy way, to follow the prevailing wisdom, that it can be difficult not to simply accept the status quo and do what’s expected of you. But when you really believe—in yourself, in your dream—you just have to do everything you possibly can to take control and make your vision a reality.
  • What distinguishes the talented person who makes it from the person who has even more talent but doesn’t get ahead? Look at the aspiring actors waiting tables in New York, as an example: Many of them are probably no less gifted than stars like Robert DeNiro and Susan Sarandon. Part of what constitutes success is timing and chance. But most of us have to create our own opportunities and be prepared to jump when we see a big one others can’t see. It’s one thing to dream, but when the moment is right, you’ve got to be willing to leave what’s familiar and go out to find your own sound.
  • Fear of failure drove me at first, but as I tackled each challenge, my anxiety was replaced by a growing sense of optimism. Once you overcome seemingly insurmountable obstacles, other hurdles become less daunting. Most people can achieve beyond their dreams if they insist upon it. I’d encourage everyone to dream big, lay your foundations well, absorb information like a sponge, and not be afraid to defy conventional wisdom. Just because it hasn’t been done before doesn’t mean you shouldn’t try.
  • Nobody ever accomplished anything by believing the naysayers. And few have done so by sticking to proven ideas in proven fields. It’s those who follow the road less traveled who create new industries, invent new products, build long-lasting enterprises, and inspire those around them to push their abilities to the highest levels of achievement. If you stop being the scrappy underdog, fighting against the odds, you risk the worst fate of all: mediocrity.
  • No company can ever be a utopia. But if you don’t aim high, if you aim for only “good enough” or “above average,” that’s precisely what you’ll get. If you reach for excellence, you’ll inspire your team to work for a higher goal. When you encounter difficulties and shortcomings, you should deal with them in a way that is forthright and consistent with doing better in the future. Your people will be more forgiving if they understand the common mission you are working together to achieve.

Quotes

  • Those who dream by night in the dusty recesses of their minds Awake to find that all was vanity; But the dreamers of day are dangerous men, That they may act their dreams with open eyes to make it possible. —T. E. LAWRENCE (OF ARABIA)
  • We judge ourselves by what we feel capable of doing, while others judge us by what we have already done. —HENRY WADSWORTH LONGFELLOW, Kavanagh, 1849
  • Art is an adventure into an unknown world, which can be explored only by those willing to take risks. —MARK ROTHKO, IN THE NEW YORK TIMES , JUNE 13, 1943
  • If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, But make allowance for their doubting too; . . . If you can fill the unforgiving minute With sixty seconds’ worth of distance run, Yours is the Earth and everything that’s in it, And—which is more—you’ll be a Man, my son! —RUDYARD KIPLING, “IF”
  • VISION IS WHAT THEY CALL IT WHEN OTHERS CAN’T SEE WHAT YOU
  • Those who dream by night in the dusty recesses of their minds Awake to find that all was vanity; But the dreamers of day are dangerous men, That they may act their dreams with open eyes to make it possible. —T. E. LAWRENCE (OF ARABIA)
  • A hundred times every day I remind myself that my inner and outer life depend on the labors of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received. —ALBERT EINSTEIN
  • Security is mostly superstition. It does not exist in nature, nor do the children of men as a whole experience it. Avoiding danger is no safer in the long run than outright exposure. Life is either a daring adventure or nothing. —HELEN KELLER, THE OPEN DOOR , 1957
  • Some men see things as they are and say “Why?” I dream things that never were, and say “Why not?” —GEORGE BERNARD SHAW
  • “Luck Is the Residue of Design” – Branch Rickey,
  • From my personal experience, I’d say that the more uninspiring your origins, the more likely you are to use your imagination and invent worlds where everything seems possible.

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