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Professor Jonah Berger is an Associate Professor of Marketing at the Wharton School of the University of Pennsylvania, where he has taught since 2007. He graduated with distinction from Stanford University with a B.A. in Human Judgment and Decision Making and received his Ph.D.
from Stanford Graduate School of Business. He has been a visiting faculty member at Duke University and Cornell University.

Professor Berger studies social dynamics—why products, ideas, and behaviors become popular. He examines how individual decision making and social influence among people generate collective outcomes, such as social contagion and trends. His work mixes psychology, sociology, marketing, and economics to understand human behavior and its implications for collective outcomes.

Professor Berger is the author of Contagious: Why Things Catch On, which appeared on the best-seller lists of The New York Times and The Wall Street Journal and translated into almost 30 languages. His other books include Invisible Influence: The Hidden Forces that Shape Behavior and The Catalyst: How to Change Anyone’s Mind.

Here are my favourite take aways from viewing, Jonah Berger’s Great Courses Class: How Ideas Spread:

Paul Rosenzweig, J.D., is a Professorial Lecturer in Law at The George Washington University Law School, where he lectures on cybersecurity law and policy. He is a cum laude graduate of The University of Chicago Law School. Mr. Rosenzweig has an M.S. in Chemical Oceanography from the Scripps Institution of Oceanography (a department of the University of California, San Diego) and a B.A. from Haverford College. Following graduation from law school, he served as a law clerk to the Honorable R. Lanier Anderson III of the United States Court of Appeals for the Eleventh Circuit.

In his non-academic endeavors, Mr. Rosenzweig is the founder of Red Branch Consulting, PLLC, a homeland security consulting company, and a Senior Advisor to The Chertoff Group. He formerly served as Deputy Assistant Secretary for Policy in the U.S. Department of Homeland Security, and he is currently a Distinguished Visiting Fellow at the Homeland Security Studies and Analysis Institute. Mr. Rosenzweig is a member of the American Bar Association Standing Committee on Law and National Security, a Senior Editor of the Journal of National Security Law & Policy, and a Visiting Fellow at The Heritage Foundation.

Here are my favorite takeaways from watching, Dr. Paul Rosenzweig’s Great Courses Class: The Surveillance State: Big Data, Freedom, and You.