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Behind the Cloud

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Behind the Cloud is a great account of how Marc Benioff revolutionalized the software industry and pioneered cloud computing with his company salesforce.com. He shares 111 strategies, he used to build the company with the help of very talented individuals and partners.

Marc tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, 

Seize the opportunity in front of you. Imagine. Invent. Disrupt. Do good. I know that you must be passionate, unreasonable, and a little bit crazy to follow your own ideas and do things differently. But it’s worth it. Life grows relative to one’s investment in it. I promise you that by considering everyone’s success, you will see the return.”

Here are my favorite takeaways from reading, Behind the Cloud by Marc Benioff: