To thine own self be true.
It sounds like a famous-last-words-type claim, but if anyone has the cred to make it, it’s Bob Iger, Chairman and CEO of The Walt Disney Company. Disney is turning profits like no other entertainment company in history—and the company’s rise over the last 15-odd years coincides exactly with the tenure of Bob Iger.
A onetime TV weatherman, Bob landed a job at ABC in 1974 and steadily worked his way up the ranks of the network, mostly in the sports division, before becoming head of ABC Entertainment in 1989.
Five years and a few rungs up the corporate ladder later, he became President and Chief Operating Officer of ABC’s parent company, which was purchased by Disney in 1996. Bob was promoted to President of Walt Disney International in 1999, then to President and COO of The Walt Disney Company as a whole in 2000. In 2005, Bob was selected to succeed Michael Eisner as CEO of Disney, and in less than a year he had mended a fraught relationship with Steve Jobs (more on that later), acquired Pixar Animation Studios, and begun a wholesale transformation of not just Disney, but the entertainment industry as a whole.
Here are my favourite takeaways from watching Bob Iger’s Masterlass.com Session on