At its core, creative confidence is about believing in your ability to create change in the world around you. It is the conviction that you can achieve what you set out to do.

In Creative Confidence: Unleashing the Creative Potential Within Us All, IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner, provide a framework for unleashing the creativity inherent within each and every one of us. They share stories, insights and lessons learned from working with the most successful businesses and creative teams in their work at IDEO. They expand on concepts such as Creative Confidence, Design Thinking, creative heuristics and strategies for becoming more creative.

One recent IBM survey of more than 1,500 CEOs reports that creativity is the single most important leadership competency for enterprises facing the complexity of global commerce today.