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book-summary-the-one-sentence-persuasion-course-by-blair-warren

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The most magical things in life, on and off the stage, are often the result of the correct application of the most basic principles imaginable.

Kindle(eBook)

In the One Sentence Persuasion Course, Persuasion expert Blair Warren shares insights he garnered studying persuasion, human relation, and influence. Waren shares various examples to convey his point, such as The Secret, Scapegoating as used in the Depression, Weight Loss and Landscaping Industry, Validate and Fascinate, Correct and Convince, etc. According to Blair Warren, the 27 words that could allow us to persuade almost anyone :

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.