This is probably one of the hardest lessons that I am beginning to finally learn the hard way. My default is always to try to add value to people’s lives. Still, I found of late that it could come across as “Adding too much value,” as executive coach Marshall Goldsmith noted in his though-provoking book: What Got You Here Won’t Get You There: How Successful People Become Even More Successful! Author John C. Maxwell often said, “No one cares how much you know until they know how much you care.” Reach for the heart before the heart. Most of the resistance we often get when trying to influence, instruct, teach, and add value to people, usually comes from not first connecting with them where they are.