Jeff Goodby and Rich Silverstein started Goodby Silverstein & Partners (GS&P) with Andy Berlin in 1983 and won their first award from the Cannes Lions International Festival of Creativity for the Mill Valley Film Festival. Jeff and Rich went on to win Lions across every award and brand category, bridging an unprecedented variety of styles. Their work has included advertising campaigns like “got milk?,” the Budweiser lizards, Hewlett-Packard’s “Invent,” the E*Trade chimpanzee, Polaroid’s “See what develops,” the NBA’s “I love this game,” Nike’s “Skateboarding,” and SEGA’s “SEGA!
Since 2000, GS&P has excelled at creating work that transcends media. In 2019, Jeff and Rich were honored with the Cannes Lion of St. Mark—the organization’s Lifetime Achievement Award. Most recently the agency received Cannes Lions for “Lessons in Herstory” (an AR project that rewrites history to include women), “Dalí Lives” (a deepfake experience that brings Salvador Dalí back to life), “I Am a Witness” (the first emoji for a social cause), the “Dreams of Dalí” VR experience, Chevrolet’s Chevy Sonic launch with the rock band OK Go, and the Cheetos Museum.
Nobody reads advertising. People read what interests them, and sometimes it’s an ad. – Howard Gossage
Here are my favorite takeaways from viewing Jeff Goodby & Rich Silverstein Masterclass session on Advertising and Creativity