Everybody has theories. The dangerous people are those who are not aware of their own theories. That is, the theories on which they operate are largely unconscious. –  John Cleese

In Rebel Ideas:: The Power of Diverse Thinking, British Journalist and former table tennis player, Matthew Syed examines the power of ‘cognitive diversity’ – the ability to think differently about the world around us. The book focuses not upon demographic diversity but cognitive diversity (differences in perspective, insights, experiences and thinking styles). People from different backgrounds, with different experiences, often think about problems in different ways.