“He who the GODS want to destroy, they give many options”. -African Proverb

There is an African Proverb that says: “He who the GODS want to destroy, they give many options”. We live in a world where we are swamped with endless opportunities, we are bombarded with news, social media reels, stories, entertainment, notifications, advertisement, and lots of great content on the internet. The average person is said to encounter on average between 6,000 to 10,000 ads every day. We are long on options but short on time.

The Paradox of Choice is the phenomenon that too many choices often cause us more stress, and less satisfaction when making a decision. Before making a decision, we analyze (analysis paralysis), hedge our bets, keep our options open, and eventually do not even make any decision because of the fear of better options.

The Fear of a Better Option ((FOBO) is a social phenomenon popularized by American Venture Capitalists and author Patrick McGinnis, he defines FOBO as the insidious twin of FOMO.

FOBO, or Fear of a Better Option, is the insidious twin of FOMO. It keeps your from committing to any choice in case another, more optimal opportunity comes along. Thus, you find yourself stretching out the decision making processes (for decisions both big or small) for as long as possible.  Then, at the very last minute, you pick whatever works best for you, without considering the effects your behavior has on those who are impacted by your indecision.