The Nomophobic Generation


As per study, 61% of people do check their smartphones after awakening in the morning.

NOMOPHOBIA or NO MObile PHone PhoBIA is used to describe a psychological condition when people have a fear of being detached from mobile phone connectivity. The term “NomoPhobia” was coined during a 2008 study by the UK Post Office who commissioned, YouGov, a UK-based research organization, to evaluate anxieties suffered by mobile phone users.

The study found that nearly

  •  53% of mobile phone users in Britain tend to be anxious when they “lose their mobile phone, run out of battery or credit, or have no network coverage”.
  • The study, sampled 2,163 people, found that about 58% of men and 47% of women suffer from a phobia, and an additional 9% feel stressed when their mobile phones are off. 55% of those surveyed cited keeping in touch with friends or family as the main reason that they got anxious when they could not use their mobile phones.
  • The study compared stress levels induced by the average case of nomophobia to be on-par with those of “wedding day jitters” and trips to the dentist.