The Practice: Shipping Creative Work by Seth Godin


We don’t ship the work because we’re creative. We’re creative because we ship the work.

The Practice is based on the Akimbo Creative Workshop pioneered by author Seth Godin. Seth insists that writer’s block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you’re a well-adjusted human.

“The practice is there if we’re willing to sign up for it. And the practice will open the door to the change you seek to make.”

I am a super fan of Seth Godin’s work and book from reading his very insightful books: Purple Cow, Unleashing the Ideavirus, Linchpin, The Dip, listening to his podcast (Akimbo), reading his blog and his other great projects such as alt mba. The book is a compilation of 219 nuggets for creatives and writers.

“The practice doesn’t care when you decide to become an artist. What simply matters is that you decide. Whether or not your mom is involved in the decision.”