In Zig Zag: The Surprising Path to Greater Creativity, Creativity, and Innovation Researcher Keith Sawyer identifies the eight stages of the creative process and contains over 100 techniques to enhance your personal creativity.

Neuroscience and psychology have proven that all human beings unless their brain has been seriously damaged, possess the same mental building blocks that inventive minds stack high to produce works of genius. That creative power you find so breathtaking when you see it tapped by others, lives just as surely within you. You only have to take out those blocks and start playing with them.