Writing is a form of manipulation, and in order to do it effectively, you need to control what happens in the reader’s head. One way of doing this is to use specific details as opposed to generalities
Joanna Penn’s How To Write Non-Fiction is a great book on the art of writing non-fiction. She shared great insights on starting out as a writer, dealing with doubt and fear, the business of writing, writing tools, marketing, and other strategies on turning knowledge into creative work through book writing. The book goes in-depth to writing a great non-fiction book and building a personal brand in the process.
“Writing isn’t about making money, getting famous, getting dates, getting laid, or making friends. In the end, it’s about enriching the lives of those who will read your work, and enriching your own life, as well.” – Stephen King, On Writing
Here are my favourite take aways from reading, How To Write Non-Fiction by Joanna Penn: