Sometimes taking a step back enabled you to see the path that could move you forwards in the future.

Reebok was founded by Joe and his late brother Jeff in 1958, following the footstep of their family heritage of shoemaking. Their grandfather had established J. W. Foster & Sons in 1895, the company pioneered spiked running shoes for runners and athletes in the early 20th century. Joe writes about the origin story of Reebok, the lessons learned, the successes, failures, losses, grief and the price of greatness.

Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand by Joe Foster, is a great biographical account of how they built one of the most recognizable athletics footwear brand in the world. The book contains lots of great lessons, anecdotes, insights, strategies and tactics for building a great business brand.

Here are some great quotable quotes from Shoemaker by Joe Foster: