Technology writer Leander Kahney, author of numerous books about Apple subcuTechnology writer Leander Kahney, the author of numerous books about Apple subculture and products, chronicles the journey of Apple CEO Tim Cook as the leader of the most valuable company in the world. When the founder and former CEO of Apple Steve Jobs died in 2011, there was a lot of skepticism surrounding the selection of Tim Cook as the new Apple CEO.

 

It’s easy now to look at Cook’s ascent to the head of the world’s biggest tech company as the markings of a new era for Apple, but in 2011 it felt more like an ending than a new chapter.

Tim Cook has steadied the Apple ship, leading the company to become the world’s first trillion-dollar company. Drawing on access with several Apple insiders, Kahney reveals how Cook have been able to maintain the Apple culture of innovation by taking some tough decisions, humane leadership, reinventing Apple’s supply chain and committing to his core values. In January 2022, CNBC reported that Apple first U.S. company to reach $3 trillion market cap.