Regret is the emotion of wishing one had made a different decision in the past because the consequences of the decision were unfavorable. Regret is a negative emotion predicated on an upward, self-focus, counterfactual inference. (Gilovich and Medec 1995). Regret feels bad because it implies a fault in personal action: You should have done it differently, hence self-blame is a component of regret (Connolly & Zeelenberg, 2002).
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