Book Summary -Blink: The Power of Thinking Without Thinking by Malcolm Gladwell.


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In Blink: The Power of Thinking Without Thinking, author Malcolm Gladwell explores how we think without thinking, about choices that seem to be made instantly in the blink of an eye-that actually aren’t as simple as they seem. Gladwell examines snap judgments, which are the split-second decisions we make unconsciously.

 Decisions made very quickly can be every bit as good as decisions made cautiously and deliberately.