In The Cold Start Problem: How to Start and Scale Network Effects, former Uber executive and startup investor at Andreessen Horowitz (a16z) Andrew Chen writes a definitive guide on the concept of Network Effects. He provides a framework for building Network Effect into product development and scaling an enterprise.

The Cold Start Problem explores how tech’s most successful products and companies solved the dreaded “cold start problem” by using network effects to launch and ultimately scale to billions of users.

The Cold Start Problem provides practical frameworks and principles that can be applied across products and industries—revealing what makes winning networks successful, why some startups fail to successfully scale, and most crucially, why products that create and compete using the network effect have become vitally important today.