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In Working Backwards, Collin and Bill share insights. stories and the principles that drove the success of Amazon to become one of the world’s most valuable brands. The Title of the book working back is derived from amazon’s product development process: working backwards from the desired customer experience. Amazon is the largest Internet company by revenue in the world. It is the second-largest private employer in the United States and one of the world’s most valuable companies. As of 2020, Amazon has the highest global brand valuation.

The authors illuminate how Amazon’s fourteen leadership principles inform decision-making at all levels and reveal how the company’s culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business.

The Title of the book working back is derived from amazon’s product development process: working backwards from the desired customer experience

Working Backwards is a practical guidebook and a corporate narrative, filled with the authors’ in-the-room recollections of what “Being Amazonian” is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon’s scale is not achieved by the genius of any single leader, but rather through a commitment to and execution of a set of well-defined, rigorously executed principles and practices.