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Call Me Ted by Ted Turner.

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Call Me Ted is a great autobiography about the life of Media Mogul Ted Turner, the founder of the Cable News Network (CNN), the first 24-hour cable news channel. The book is a no-holds-barred and vulnerable story of his life, his upbringing, lessons learned from his dad, Sister’s Death, Parent’s Divorce, and Father’s Suicide, his turbulent marriage life (3 Divorces), his business philosophy, becoming a billionaire, his boisterousness, his love for sailing, buying the Atlanta Braves among other inspiring stories.

“Son, you be sure to set your goals so high that you can’t possibly accomplish them in one lifetime. That way you’ll always have something ahead of you. I made the mistake of setting my goals too low and now I’m having a hard time coming up with new ones.”

Ted became one of the richest men in the world, the largest land owner in the United States, revolutionized the television business with the creation of TBS and CNN, became a champion sailor and winner of the America’s Cup, and took home a World Series championship trophy in 1995 as owner of the Atlanta Braves.

An innovative entrepreneur, outspoken nonconformist, and groundbreaking philanthropist, Ted Turner is truly a living legend, and now, for the first time, he reveals his personal story. From his difficult childhood to the successful launch of his media empire to the catastrophic AOL/Time Warner deal, Turner spares no details or feelings and takes the reader along on a wild and sometimes bumpy ride.

Here are my favourite take aways from reading, Call Me Ted by Ted Turner.