Self-interest is the act of focusing on one’s needs or interests. Enlightened self-interest involves serving the needs and interests of others while at the same time serving one’s needs. At the root cause of most wars, family rifts, divorces, conflicts, misunderstandings, and miscommunication is asking someone to act against their self-interest. The greed, avarice and selfishness often associated with the corporate (dog eat dog) world and capitalism are a result of unenlightened self-interest. Enlightened Self-interest can be expressed in various ways, such as doing well by doing good, paying it forward, not-for-profit organization, mentorship, coaching, and leadership, among others. American author Zig Ziglar once said “You can have everything in life you want if you will just help enough other people get what they want.”