Digital transformation is not about technology—it is about strategy and new ways of thinking. Transforming for the digital age requires your business to upgrade its strategic mindset much more than its IT infrastructure.
It is not a matter of if; it is a matter of when; you either disrupt or be disrupted. David L. Rogers, Faculty Member at the Columbia Business School, argues in “The Digital Transformation Playbook” that Digital Transformation is not about updating your technology but about upgrading your strategic thinking. Digital is disrupting old business models. It is also creating new ones; the book’s main premise is that to succeed amidst the digital revolution requires constant re-invention, leadership, thinking strategically, and thinking in a new way.
Digital transformation is fundamentally not about technology but about strategy. Although it may require upgrading your IT architecture, the more important upgrade is to your strategic thinking.
He sights various examples of organizations that have been able to think more strategically by implementing top notch digital strategy to stay relevant in the digital age. For example, Encyclopædia Britannica vs Microsoft Encarta, Apple vs Nokia, Blockbuster vs Netflix, Traditional Bookstores vs Amazon.
Here are my favourite take aways from reading, The Digital Transformation Playbook by David L. Rogers: