Single-tasking is the act of focusing on one thing at a time. To single-task is to fully immerse oneself and concentrate on one activity at a time. For most of us, multitasking is our natural default mode; we constantly switch from one task to another, switch across multiple web browsers, and self-interrupt our work. Time tracking software Rescuetime estimates that we switch between apps and websites more than 300 times a day and check email or chat every 6 minutes. This continuous context task switching comes with an enormous cost. To gain traction in any activity, one has to reduce the dis(tractions) that could sway one away from the task at hand. We live in a world where there is a plethora of tools, technologies and activities that are readily available to get us distracted.
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