The Reluctant Entrepreneur


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Reluctant entrepreneurship is based on the idea that you can start out slowly and proceed cautiously. You do your research and develop your business plan. And you keep your day job while you work on your side business at night and on weekends.

A reluctant entrepreneur is somebody who keeps his day job while he gets his ideal job going in the evenings and on weekends. He is willing to take the initiative to start his own business. But he’s not willing to quit his current job and lose the income. The compromise he accepts is that he will have to work 60 to 90 hours a week for several years before he can either abandon his great idea or fire his boss.

Here are my favourite take-aways from reading, The Reluctant Entrepreneur: Turning Dreams Into Profits by Michael Masterson