“If you disagree with an idea, you should work especially hard to implement it well because that way when it fails you’ll know it was a bad idea. Not bad execution.” — Andy Grove.

Disagree and commit is a management principle which states that individuals are allowed to disagree while a decision is being made, but that once a decision has been made, everybody must commit to it. Disagree and commit is a method of avoiding the consensus trap, in which the lack of consensus leads to inaction.

One of Amazons’ leadership principles is Have Backbone; Disagree and Commit:

“Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.”

In his 2016 Letter to Shareholders, Jeff Bezos writes about “High-Velocity Decision Making”

Day 2 companies make high-quality decisions, but they make high-quality decisions slowly. To keep the energy and dynamism of Day 1, you have to somehow make high-quality, high-velocity decisions. Easy for start-ups and very challenging for large organizations. The senior team at Amazon is determined to keep our decision-making velocity high. Speed matters in business – plus a high-velocity decision-making environment is more fun too. We don’t know all the answers, but here are some thoughts.