Professor Jonah Berger is an Associate Professor of Marketing at the Wharton School of the University of Pennsylvania, where he has taught since 2007. He graduated with distinction from Stanford University with a B.A. in Human Judgment and Decision Making and received his Ph.D from Stanford Graduate School of Business. He has been a visiting faculty member at Duke University and Cornell University.
Professor Berger studies social dynamics—why products, ideas, and behaviors become popular. He examines how individual decision making and social influence among people generate collective outcomes, such as social contagion and trends. His work mixes psychology, sociology, marketing, and economics to understand human behavior and its implications for collective outcomes.
Professor Berger is the author of Contagious: Why Things Catch On, which appeared on the best-seller lists of The New York Times and The Wall Street Journal and translated into almost 30 languages. His other books include Invisible Influence: The Hidden Forces that Shape Behavior and The Catalyst: How to Change Anyone’s Mind.
Here are my favourite take aways from viewing, Jonah Berger’s Great Courses Class: How Ideas Spread: