In his book, Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry, Marc Benioff, CEO of Salesforce.com, shared a management process he developed in the early days of building Salesforce to become an industry leader, he called the process: V2MOM (vision, values, methods, obstacles, and measures).

In Behind the Cloud, he writes:

“I went out to look for help. I sought wisdom from leadership gurus, personal development gurus, and even spiritual gurus. Over time, I realized that many of these seemingly disparate sources shared striking similarities. I looked to employ these common threads in my own work, and over time I developed them into my own management process, V2MOM, an acronym that stands for vision, values, methods, obstacles, and measures”