You cannot win an Argument.


You cannot teach a man anything; you can only help him to find it within himself. -Galileo 

Most of the time, we try to cajole, persuade, inspire or influence people, so we argue with them to convince them to see things from our perspective. As Benjamin Franklin once said, “A man convinced against his will is of the same opinion.” The key is to understand a basic truth; you cannot win an argument; people change when they are ready to change. The best you can do is to help them make what was unconscious to them become conscious. As Carl Jung once quipped, ‘Until you make the unconscious conscious, it will direct your life, and you will call it fate.’ And as Author John C. Maxwell noted:

  • People change when they….Hurt enough they have to
  • Learn enough that they want to and
  • Receive enough that they are able to