The Power of Leverage.

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Archimedes once quipped, Give me a lever long enough and a fulcrum on which to place it, and I shall move the world. ‘. The most successful people in the world are masters in the use of leverage to achieve their goals; they use other peoples money (debt), other peoples time (team), other peoples failures (study), etc. Success always leaves clues, there is nothing new under the sun, it is not what you do but how it is done.

Your time is limited and finite but you can leverage your time by amplifying your efforts by using other peoples resources like debt, creating a great team, use the internet as a lever, use your talent to create a product such as a book (royalties), master a craft/be exceptional on a domain (Play basketball at Lebron James level and you could leverage that skillset to be extremely wealthy but the challenge is most of us want Lebron kind of wealth but we are not ready to be obsessed or practice at his level.

How does a 19 year Harvard drop out create one of the most profitable businesses in recorded history? Mark Zuckerberg surrounded himself with smart people like Sean Parker (Napster) who connected him to people like Peter Thiel (Paypal) and studied people like Donald E. Graham (Washinton Post). He Sought out mentors and employed the smartest people around him. This strategy is common among ultra-successful and wealthy people, they only work with the best and leverage resources masterfully.

In his book The Fastlane Millionaire, MJ DeMarco shared a great story on the power of leverage, he shared the insight through a great parable:

A great Egyptian pharaoh summons his two young nephews, Chuma and Azur, and he commissions them to a majestic task: Build two monumental pyramids as a tribute to Egypt. Upon  completion of each nephew’s pyramid, Pharaoh promises each an immediate reward of kingship, retirement amidst riches, and lavish luxury for the rest of their natural lives. Additionally, each nephew must construct his pyramid alone.

Chuma and Azur, both 18, know their daunting task will take years to complete. Nonetheless, each is primed for the challenge and honored by the Pharaoh’s directive. They exit Pharaoh’s chambers ready to begin the long pyramid-building process.

Azur begins work immediately. He slowly drags large heavy stones into a square formation. After a few months, the base of Azur’s pyramid takes shape. Townsfolk gather around Azur’s constructive efforts and praise his handiwork. The stones are heavy and difficult to move, and after one year of heavy labor, Azur’s perfect square foundation to the pyramid is nearly finished.

But Azur is perplexed. The plot of land that should bear Chuma’s pyramid is empty. Not one stone has been laid. No foundation. No dirt engravings. Nothing. It’s as barren as it was a year ago when Pharaoh commissioned the job. Confused, Azur visits Chuma’s home and finds him in his barn diligently working on a twisted apparatus that resembles some kind of human torture device.

Azur interrupts, “Chuma! What the hell are you doing!? You’re supposed to be building Pharaoh a pyramid and you spend your days locked in this barn fiddling with that crazy machine?”

“Chuma cracks a smile and says, “I am building a pyramid, leave me alone.”

Azur scoffs, “Yeah, sure you are. You haven’t laid one stone in over a year!”

Chuma, engrossed and unfazed by his brother’s accusation retorts, “Azur, you’re short-sightedness and thirst for wealth have clouded your vision. You build your pyramid and I will build mine.”

As Azur walks away, he chides, “You fool! Pharaoh will hang you in the gallows when he discovers your treason.”

Another year passes and Azur solidifies the base of his pyramid and begins the second level. Except a problem arises. Azur struggles in his progress. The stones are heavy and he cannot raise them to the pyramid’s second level. Challenged by his physical limitations, Azur recognizes his weakness: he needs more strength to move heavier stones, and to do so, seeks the counsel of Bennu, Egypt’s strongest man. For a fee, Bennu trains Azur to build bigger and stronger muscles. With great strength, Azur anticipates the heavier stones will be easier to lift onto the higher levels.

“Meanwhile, Chuma’s pyramid plot of land is still barren. Azur assumes his brother has a death wish since, by all appearances, Chuma is violating Pharaoh’s mandate. Azur forgets about his brother and his nonexistent pyramid.

Another year passes and Azur’s pyramid construction slows to a disheartening crawl. It often takes one month just to place one stone. Moving stones to the upper levels require great strength and Azur spends much of his time working with Bennu to build greater strength.

Additionally, Azur is spending most of his money on counseling fees and the exotic diet required for the training. Azur estimates at his current construction pace, his pyramid will be completed in another 30 years. Unfazed, Azur lauds, “After three years, I’ve far surpassed my brother. He hasn’t placed one stone yet! That fool!”

Then, suddenly, one day while hauling a heavy stone up his pyramid, Azur hears a loud commotion erupting from the town square. The townsfolk, regular observers to his work, abruptly abandon his plot to examine the celebratory fuss. Curious himself, Azur takes a break and leaves to investigate.

Surrounded by a cheering crowd, Chuma trolls up the town square commandeering a 25-foot contraption, a towering machine built from a twisted maze of gantries, wheels, levers, and ropes. As Chuma slowly moves up the village street amidst the buoyant crowd, Azur fears the explanation. After a short trawl to Chuma’s barren pyramid plot, Azur’s suspicions are confirmed.

Within minutes, Chuma’s strange machine starts moving heavy stones and begins to lay the foundation to his pyramid. One after another, the machine effortlessly lifts the stones and softly places them side-by-side into place. Miraculously, the machine requires little effort for Chuma’s operation. Crank a wheel attached to a rope and cantilever entwined by a gear system, and bingo! Heavy stones are moved quickly and magically.

While Azur’s pyramid foundation took over a year to build, Chuma lines up the foundation to his pyramid within one week. The second level that Azur so arduously struggled with is even more shocking: Chuma’s machine does the work 30 times quicker. What took Azur two months takes Chuma’s machine two days. After 40 days, Chuma and his machine accomplish as much as Azur’s three years of toilsome work.

Azur was destroyed. He spent years doing the heavy lifting while Chuma built a machine to do it for him.

Instead of honoring the machine, Azur vows, “I must get stronger! I must lift heavier stones!” Azur continues the hard labor of pyramid building while Chuma continues to work the crank of his machine.

“After eight years, Chuma finishes his pyramid at age 26: three years to build the system and five years to reap the benefits of the system. The great pharaoh is pleased and does as promised. He rewards Chuma with kingship and endows him with great riches. Chuma never has to work another day in his life.

Meanwhile, Azur continues to dredge away at the same old routine. Lift rocks, waste time and money to get stronger, lift rocks, and get stronger. Sadly, Azur refuses to acknowledge his flawed strategy and endures the same old process: Carry heavy stones until you can lift no more … then get stronger so you can lift heavier stones.”

“This mindless prescription leads Azur to a lifetime of toil. He never finishes his pyramid promised to Pharaoh simply because he decides to do the heavy lifting himself when he should have focused on a system to do it for him. Azur has a heart attack and dies while on the 12th level of his pyramid, just two levels from finishing. He never experiences the great riches promised by Pharaoh.

Meanwhile, Chuma retires 40 years early in a crown of luxury. Sloshing in free time, Chuma goes on to become Egypt’s greatest scholar and an accomplished inventor. He is entombed alongside Pharaoh in the same pyramid he built.”

Lifelong Learner | Entrepreneur | Digital Strategist at Reputiva LLC | Marathoner | Bibliophile |

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